Friday, 27 May 2011
Monday, 7 March 2011
Narrative Analysis
Using your time lines of your narrative, annotate using the following questions;
1. What is the relationship between lyrics and visuals?
· Work through the song and identify ways in which the lyrics are illustrated or amplified or
even contradicted by the visuals.
· Pick out some specific examples to back up your argument.
2. What is the relationship between music and visuals?
· Does the video cut to the beat?
· Are solo instrumental bits illustrated by the video?
· Does the video change pace with the music?
· Give examples to support your points.
3. Are there close-ups of the artist and star image motifs?
· How is the record company looking to sell this track?
· What image of the artist/band is being offered?
· How does this video relate to previous videos by the artist? Are there motifs which have been used previously? Or does this video represent a change of image?
4. Is there reference to the notion of looking?
· Do you get the sense that the artist is on sexual display or that other people in
the video are used in this way?
· Does camerawork, costume, dance or something else imply sexualised display?
· Are there other references to ‘looking’ such as screens within screens or binoculars, cameras, etc. Give examples and consider why these features have been chosen.
Tuesday, 8 February 2011
Examiner Report 2010
From June 2010,
- Students found section A more challenging than Section B
- Good idea to answer the Section B question 1st (post modernism) as this is an hour and worth 50 marks, therefore any time issues will affect a 25 mark question from section A instead.
- Key advice: 1. interpret the question - 2. select examples of your work most appropriate for the question, allowing you to show analysis and reflection - 3. structure your response using the criteria from the mark scheme
Qu 1a). Skills Development (Digital technology/ creativity/ research and planning/ conventions from real media texts/ post production)
- 30mins/ 25marks
- Refer to all practical work completed over the course (AS and A2)
- show the link between the 2 skills referred to in the question
- be specific in the examples you use, clearly linked to the skill and using technical media language
- clearly mention your progress from AS to A2 and how this can be seen in the quality of your profuction
- show evaluation and reflection: e.g. how effective/ what were the outcomes of this skill/ strengths and weaknesses
- "conventions of real media texts" is more than just generic conventions: e.g. target audiences/ music/ post production etc
Qu 1b). Key Concepts (Narrative/Audience/Genre/Representation/Media Language)
- 30mins/25marks
- Choose 1 practical production to refer to
- set up the key concept for discussion and bring in other, relevant theorists etc
- apply these ideas to a range of specific elements from your chosen production
- evaluate the outcomes of how your production and the theory are linked. Be clear, with specific and detailed examples.
Friday, 28 January 2011
What is creativity?
http://fordlcmedia.blogspot.com/2010/03/what-is-creativity.html