Narrative Analysis

Using your time lines of your narrative, annotate using the following questions;

1. What is the relationship between lyrics and visuals?

· Work through the song and identify ways in which the lyrics are illustrated or amplified or

even contradicted by the visuals.

· Pick out some specific examples to back up your argument.

2. What is the relationship between music and visuals?

· Does the video cut to the beat?

· Are solo instrumental bits illustrated by the video?

· Does the video change pace with the music?

· Give examples to support your points.

3. Are there close-ups of the artist and star image motifs?

· How is the record company looking to sell this track?

· What image of the artist/band is being offered?

· How does this video relate to previous videos by the artist? Are there motifs which have been used previously? Or does this video represent a change of image?

4. Is there reference to the notion of looking?

· Do you get the sense that the artist is on sexual display or that other people in

the video are used in this way?

· Does camerawork, costume, dance or something else imply sexualised display?

· Are there other references to ‘looking’ such as screens within screens or binoculars, cameras, etc. Give examples and consider why these features have been chosen.

Evalaution

You must adress the following questions in your evaluation;

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Mark Scheme (Level 4 16-20marks out of 20)

• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.

Level 3 is the same statements but the word "excellent" changes to "proficient".

For each of the 7 statements, consider;

• which statement links to which evaluation question?
• what does "excellent" work look like for each statement and how will this be different from work that is "proficient?"

Video Analysis

Look at some of the videos posted below. Consider the following when thinking about your own practical assignment;

• the use of someone other than the singer in the video
• the editing and use of camera angles
• what the setting, lifestyle and mise-en-scene say about the artist
• any shots, settings, features that would work in your video

You could also look at;

Mark Ronson "The Bike Song" http://www.youtube.com/watch?v=mt_aKauLrjA&ob=av2e

Blur "Girls and Boys" http://www.youtube.com/watch?v=ATWnH-yb6-o&ob=av2e

Klaxons "Golden Skans" http://www.youtube.com/watch?v=q-SJjFcnsGs&ob=av2e

Professor Green "Need you Tonight"

Fat Boy Slim "Weapon of Choice"