Key Concepts

Representation
- who or what will be represented in your video?
- in what way do you want your audience to see them, respond to them, feel about them?

Media Language
- how will you make your audience respond in this way?
- consider: mise-en-scene, lighting, props, sound and music, setting, costume etc

Audience
- who is your target audience and how will your representation appeal to them?
- how do you want your target audience to respond?
- why is it important that your artist is represented in this way in relation to your audience?

Genre
- how does your representation link to the genre of your video?
- which elements will be recognisable to your audience?
- what have you changed/ challenged/adapted about the representation in relation to generic conventions and expectations?