Evalaution

You must adress the following questions in your evaluation;

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary texts?
3. What have you learned from your audience feedback?
4. How did you use new media technologies in the construction and research, planning and evaluation stages?

Mark Scheme (Level 4 16-20marks out of 20)

• There is excellent understanding of the forms and conventions used in the productions.
• There is excellent understanding of the role and use of new media in various stages of the production.
• There is excellent understanding of the combination of main product and ancillary texts.
• There is excellent understanding of the significance of audience feedback.
• There is excellent skill in choice of form in which to present the evaluation.
• There is excellent ability to communicate.
• There is excellent use of digital technology or ICT in the evaluation.

Level 3 is the same statements but the word "excellent" changes to "proficient".

For each of the 7 statements, consider;

• which statement links to which evaluation question?
• what does "excellent" work look like for each statement and how will this be different from work that is "proficient?"

CD Covers

Wiki has a nice overview of the history of album cover art with links to contraversial and significant examples.
http://en.wikipedia.org/wiki/Album_cover

For inspiration, try this 2010 list of the Best Album Art of all Time from Wired;
http://www.wired.com/underwire/2010/06/gallery-album-covers/

Storyboards and Planning

When storyboarding, consider whether each part of your storyboard is a scene or a specific shot;
Scenes (e.g. a group of people walking into a room) need to be broken down into shots
e.g. mid-shot from directly in front of door
close up of faces from side
high angle shot from behind, looking over shoulders and showing room
This creates a shot-list, which can be written and linked to each numbered scene.

You can then organise each scene (and shots) by setting to produce a list of which scenes you will film in any 1 setting. This will help ensure you use your filming time efficiently.

This can then be broken down into the actors and props you will need for each scene, again helping to ensure superb planning.

Key Concepts

Representation
- who or what will be represented in your video?
- in what way do you want your audience to see them, respond to them, feel about them?

Media Language
- how will you make your audience respond in this way?
- consider: mise-en-scene, lighting, props, sound and music, setting, costume etc

Audience
- who is your target audience and how will your representation appeal to them?
- how do you want your target audience to respond?
- why is it important that your artist is represented in this way in relation to your audience?

Genre
- how does your representation link to the genre of your video?
- which elements will be recognisable to your audience?
- what have you changed/ challenged/adapted about the representation in relation to generic conventions and expectations?

Video Analysis

Look at some of the videos posted below. Consider the following when thinking about your own practical assignment;

• the use of someone other than the singer in the video
• the editing and use of camera angles
• what the setting, lifestyle and mise-en-scene say about the artist
• any shots, settings, features that would work in your video

You could also look at;

Mark Ronson "The Bike Song" http://www.youtube.com/watch?v=mt_aKauLrjA&ob=av2e

Blur "Girls and Boys" http://www.youtube.com/watch?v=ATWnH-yb6-o&ob=av2e

Klaxons "Golden Skans" http://www.youtube.com/watch?v=q-SJjFcnsGs&ob=av2e

Professor Green "Need you Tonight"

Oasis "The Importance of Being Idle"

Fat Boy Slim "Weapon of Choice"

Busted Blogging

Make sure your blog is kept upto date with all your work on the Busted practice video. When reflecting on what you've done to produce this, consider the following;

• your skills development (creativity, digital technology, research and planning, post production, using conventions from real media texts)
• what specific aspects of producing a music video you need to do differently and/or better for your real practical

Busted Lesson Schedule

Busted lesson schedule

View more documents from Matt Nicolle.

13C Busted Storyboard

Busted Storyboard 13 c 2010

View more presentations from Matt Nicolle.