- the use of someone other than the singer in the video
- the editing and use of camera angles
- what the setting, lifestyle and mise-en-scene say about the artist
- any shots, settings, features that would work in your video
You could also look at;
Mark Ronson "The Bike Song" http://www.youtube.com/watch?v=mt_aKauLrjA&ob=av2e
Blur "Girls and Boys" http://www.youtube.com/watch?v=ATWnH-yb6-o&ob=av2e
Klaxons "Golden Skans" http://www.youtube.com/watch?v=q-SJjFcnsGs&ob=av2e